Twitter: where brands come out to play.
This week’s edition of “10 Best Tweets” is all about brands. We love how Twitter creates an almost level playing field for brand communications, from startups to Fortune 500s. Every week brings clever, and not so clever, examples of companies trying to engage consumers and expand their reach.
After a thrilling previous week of World Cup action and LeBron announcements, we welcomed the excitement (and analysis) of Airbnb‘s big rebrand. It was awesome to see the agency behind the work, DesignStudio, respond to the flurry of individual congratulatory tweets. But there was other brand action going on besides the #belo. From small to large, check out our curation of the best brand tweets from last week.
Start with Startups
Back in June, The Ad Club of Boston hosted a pretty cool event called Brand-a-thon. Nine of Boston’s best agencies were paired with nine hot startups. The night’s winners, Spray Cake and agency Nail Communications, have been busy since.
Check it out!! @SprayCake @NailProvidence has made it on @FoodNetwork. http://t.co/50lu7hR5nd #brandathon2014
— The Ad Club (@theadclub) July 17, 2014
Packaging design matters, even for doughnut shops. Talk about deliciously retro.
Of all the doughnut joints in all the towns…Bogart's has some of the best #packaging #design. Via @Dieline. http://t.co/8sr9OTHDdG
— Imagemme (@Imagemme) June 16, 2014
Line update: None! Doughnuts await. pic.twitter.com/YDgO6sGQvw
— Bogart's Doughnut Co (@bogartsdoughnut) July 12, 2014
Not a Commodity
These are great examples of companies providing more than a ride, a cup of coffee, or a place to stay. Did you get ice cream delivered to you last Friday?
#UberIceCream is back and sweeter than ever! Get ice cream on demand in 144 cities: http://t.co/HGwPbE68G6 pic.twitter.com/L0u2EOP5rU
— Uber (@Uber) July 18, 2014
Yes, these beautiful cups would probably have us getting a few more americanos every week.
Would this personal touch bring you into your @Starbucks? #design #packaging http://t.co/nHo7tOI7N6
— SpringDesignPartners (@springdesignnyc) July 8, 2014
Whatever you think it looks like, Airbnb’s new belo logo made headlines last week. The rebrand is designed to express the company’s core value: belonging.
Airbnb is going emo with its rebranding love story: http://t.co/RiFLN51UNQ http://t.co/uwa9V5YaZz pic.twitter.com/K6RMjwjMPl
— Businessweek (@BW) July 16, 2014
Of course, not all is sunshine and roses for the company. Especially in New York.
Conflicts over short-term vacation rentals are rising worldwide, thanks in part to sites like HomeAway and Airbnb. http://t.co/nMddpDU9SK
— NYT Business (@nytimesbusiness) July 17, 2014
Let’s Get Colorful
One artist, @Supermundane, is lending his distinctive artwork to some very recognizable brands.
Check out the latest addition to our Card Art series – @supermundane's colorful interpretation of our Green Card. pic.twitter.com/RK3jntJ1Y3
— American Express (@AmericanExpress) July 14, 2014
But you’ll have to travel to France to buy this special edition Nutella with the above AmEx card.
I've designed 3 nutty labels for Nutella france. Like your favourite here: https://t.co/6OLnYqFVba pic.twitter.com/xYZvhqVGR3
— Supermundane (@Supermundane) July 16, 2014
For Your Monday
Even a beauty subscription service has to have a sense of humor.
You're welcome in advance for this: http://t.co/MtZb10zDq1
— birchbox (@birchbox) July 16, 2014
Until Next Week…
Some may complain about brands intruding into their social media space. We argue that it makes our Twitter streams much more interesting (especially when compared to “what I had for breakfast” tweets). Feeling motivated to up your brand’s game on Twitter? Awesome! We’ve got a blog post or two for that. We also went ahead and made searching for a social media agency a little easier. Happy searching…and tweeting!
- How the Best Brands Tap Social Media (Agency Spotter)
- Five Easy Ways to Kill Your Brand (Agency Spotter)
- #BostonSpotted: A Chat with Almighty the Agency (Agency Spotter)
- Smarter Than Ben Franklin: Discover Philadelphia Creative Agencies - November 9, 2015
- Beer and Silver Bowls: A Night at the Hatch Awards - October 22, 2015
- Ask the Expert: 5 Insights for Managing Your Creative Agency - September 16, 2015