Top Design Projects from the D&AD Professional Awards 2016

The D&AD Professional Awards celebrate the top design projects and advertising work from the past year.

The Award’s have been recognized globally as the ultimate creative accolade and consider to be the pinnacle of success for creative in the design and advertising community. With so many winners and outstanding projects, we wanted to highlight the top design work in five different design categories. Entries can be awarded a Wood, Graphite, Yellow, White or Black Pencil and are ranked in that order with Black being the top award. Let’s meet the winners and see the awesome design projects for the world’s brightest creatives!


Graphic Design

Studio Sutherl& – Boxes In Boxes

Studio Sutherl&, a design agency based in London, won a Yellow Pencil in Applied Print Graphics for their work with Fedrigoni Papers and Boss Box. The design agency created a cumulative set of boxes to exhibit the different types of luxury packaging that Boss Box offers. The theme of the boxes came from the children’s song “There was an Old Lady.”



True North – 24 Days of Lever Street

True North, a branding agency located in Manchester, won a Wood Pencil in Calendars for their work with 24 Lever Street. As new tenant’s at 24 Lever Street, the agency was asked to design the buildings ‘Christmas card’ (It is tradition for new tenants to create the buildings Christmas card). True North decided to redesign the building to become Manchester’s biggest advent calendar with proceeds from the calendar going to help a local charity.



Bootmaker Films – Oscars In Show Graphic Design

Bootmaker Films, a LA-based graphic design company, won a Wood Pencil in Moving Image (Graphic Design) for their work with the 2015 Academy Awards. The graphic design firm created graphical animations for the 24 nominations during the Oscars.



Digital Design

Stinkdigital – Spotify Year in Music 2015

Stinkdigital, a digital creative agency with offices in New York, London, Paris and more, won a Graphite Pencil in Websites for their work with Spotify. To help launch Spotify’s Year in Music campaign, Stinkdigital created a digital platform where Spotify users could relive the best moments of the year through a recap of the music they listen to in 2015.

Stinkdigital also won a Wood Pencil in Websites for their work with the Google Cultural Institute.



Jam3 – Sons of Gallipoli

Jam3, a digital production and design agency based in Toronto, won a Wood Pencil in Websites for their work with the Kale Group. To remember the Battle of Gallipoli in WWI and its 100 year anniversary, Jam3 created an interactive documentary that follows the stories of two mothers who had sons who fought in the battle.



UncleGrey – Weber BBQ Cultures

UncleGrey, a boutique digital agency located in Copenhagen, won a Wood Pencil in Websites for their work with Weber Grills. The agency created a hybrid digital experience that used cinematic and interactive content to take grillers on a journey through BBQ cultures around the world.



Packaging Design

Williams Murray Hamm – Coco de Mer

Williams Murray Hamm, a branding agency from London, won a Yellow Pencil in Consumer Packaging Design for their work with Coco de Mer – a luxury erotica shop . To help revise the identity and create new packaging that would reinforce their luxury positioning,  WMH developed a sophisticated and luxurious theme of “self exploration, excitement and discovery.”



ESTABLISHED – Marc Jacobs Beauty Kiss Pop

ESTABLISHED, a full-service boutique agency based in NYC, won a Graphite Pencil in Structural Packaging Design for their work with Marc Jacobs. The agency created a new collection of fun and playful products that took inspiration from crayons and paint sticks.



Distil Studio – Springs’ Smokery

Distil Studio, a design agency from the U.K., won a Graphite Pencil in Consumer Packaging Design for their work with Springs’ Smokery – a provider of slowly smoked salmon, chicken and duck. Tasked with rebranding the company’s packaging, Distil Studio’s took the charcoal from the company’s 50-year old smoking kilns and used them to design a series of emotive marks and textures for their new packaging.

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Product Design & Branding

Seymourpowell – Fairphone 2

Seymourpowell, a London-based innovation and branding studio, won a Graphite Pencil in Sustainable Product Design for their work with Fairphone. The design shop partnered with Fairphone on creating the industrial design for the world’s first ethical smartphone. The Fairphone 2 was built with longevity in mind so that owners could keep their phones for longer, but also built with material that was fairer for the environment.



Creative Forager – Mirrored Beach Hut

Creative Forager, an award-winning advertising agency hailing from Hampshire, won a Wood Pencil in Brand Experience & Environments for their work with ECE Architecture. To show off the architecture firm’s creativity to a wider audience, the two companies created the mirrored beach hut so that the local community could engage and play with the unusual piece of architecture.



Want More Design?

If you looking for other great design projects or looking for projects in other core services, head over to Agency Spotter’s Project Search and find top projects based on brands and service. With hundreds of great agency work, use Project Search to find your next creative agency partner!

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Daniel Kim