Meet Chicago Branding Agency: Yeah Design Works


Yeah Design Works is the Chicago branding agency that has a team with over 45 years of combined design experience. This Chicago agency specializes in creating integrated visual identities for brands, having the greatest success in new product launches and extending brands into new markets.

With more than 80% of their client list made up of Fortune 500 companies, Yeah Design Works has delivered awesome work for some of America’s most famous and beloved brands. The small but mighty agency from Chicago blends the right mix of brand, design and business strategy to bring your brand to life. Want to find out more? Keep reading below.

 

Inside Yeah Design Works

Check out Yeah Design Works’s portfolio on Agency Spotter

In Chicago Since: We where formed in January of 2007. We are going into our 10th year of operation.

Core Services: Branding, Naming, Packaging, Structural Development, Merchandising, Marketing Collateral, Print Advertising, Web Development, Photography & Retouching, Production

# of Employees: 3 full-time and cadre of skilled freelancer

# of Four-Legged Employees: 2 part-time
 

1. Their origin story…

In the spirit of entrepreneurship a chance was taken to fulfill a dream.

The original origins of the name came from the following story:

When Steve’s daughter Parker was 18 months old, whenever he asked her if she liked something, she would say, “Yeeeeeeeah!” 

She would always say “Yeeeeeeeah!” in a verbose positive manner. We felt it had a happy and enthusiastic feeling. It’s the way we want our clients feel to be about our work – so we named ourselves Yeah Design Works!

2. What you’ll find inside:

An abundance of Lava Lamps!

3. The meaning of #agencylife…

Is the best way to be visually creative and make a living, that I can think of.

yeah design works 3

“Do good work and have fun doing it!”

 

Chicago Creative

4. Why Yeah Design Works loves CHI Town:

The history of Chicago’s Architecture, as a leader in the world. In Chicago many historic buildings have pushed the boundaries of design and possibilities. Chicago is known around the world for this vision, thus creating one of the most interesting skylines in the world.

5. Chicago campaign Yeah Design Works is proudest of:

Chicago Distillery. We helped to create a vision for the client that brought their dream to life. We took the basis of an idea and help launch the distillery into a thriving new business.

yeah design works chicago distilling

6. National campaign Yeah Design Works is proudest of:

CozySpot. When we designed the brand and packaging for a one off product or so we thought. We created an interesting Ownable physical package and a warm dynamic graphic approach. The product was a success, and in-turn Jarden Consumer Products extended the line into other similar products that provide joy and comfort to consumers.

yeah design works cozy spot

7. Most admired Chicago brands:

Paws Chicago, Chicago Food Depository, WBEZ, McDonalds, Micheal Jordan (Via NIKE), Oprah, Card Against Humanity, The CUBS!!!!!!!

8. Most admired influencer in Chicago:

Leo Burnett. The firm has made Brands iconic and emotionally accessible to the minds of millions of consumers.

Another is IDEO. I love the vision of thinking about solution on a grander scale. Problem Solvers.

9. The best restaurant in Chicago:

To many to pick one! We are foodies and the great diversity of fantastic options makes this question to difficult to give one!

yeah design works 2

Smile! Have Fun! Enjoy life! Make what your doing count, on as many levels as possible.”

– Steve Zweiback, Owner

 

Partners in Crime

10. What they do for their clients:

Bringing our clients concepts/dreams to life.

yeah design works 1

11. Want to work with Yeah Design Works? This is what they look for in potential partners…

  • Zest for life.
  • Forward thinking.
  • Driven.

12. Clients love Yeah Design Works because…

We have a personal touch. We are very responsive. We create work designed to win. Our goal is to provide the best service possible, while helping create dreams and bottom line growth for our client’s brands and/or products.

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13. Who they helped:

Lifespan Brands (Formerly Lava Lamp), Jarden Consumer Products (Sunbeam, Mr.Coffee, Oster (HOME AND PET SEGMENTS), CozySpot, BIONAIRE, Holmes) And many more…

 
 

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About Daniel Kim

Daniel is THE marketing guru at Agency Spotter. He holds a degree in Journalism from Georgia State University and has worked in the startup world ever since graduating. When Daniel isn't tearing up the marketing scene, you can usually find him playing basketball or enjoying a delicious bowl of Chipotle...