With nearly 20 years’ experience in direct and digital marketing strategy, Jennifer developed a strong foundation in strategy and execution of both direct mail and digital in a data driven environment, as well as an ability to build strong, trusting relationships with both clients and internal teams. Jennifer has spanned the customer lifecycle with brands such as Best Buy, The Home Depot, and HSBC. She currently leads the development of omnichannel marketing programs and believes that data and relationships are two critical elements for success in the marketing world.
While brands have a variety of marketing channels from which to choose, permission-based email is one of the most effective […]
