Marketing Matters

Jason Campbell

About Jason Campbell

Jason holds a B.S. in Computer Science from Auburn University and has worked in consulting, goverment contracting, and traditional IT. He is currently a Solution Architect working in the pharmaceuticals industry. When not managing client expectations, Jason spends time with his beautiful wife, five sons, and two dogs.

How to handle the surprise departure of your agency counterpart. The unfortunate reality of the business world is that […]

My Agency Counterpart is Gone… Now What?

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4 Alternatives to the RFP for Your Creative Agency Search — The “P” in RFP doesn’t have to stand for “pain”. Below are 4 tips that will make your RFP process […]

4 Tips for Better RFP Responses

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The answer, as usual, is somewhere in between. Like most jargon of the marketing and advertising world, the word “programmatic” […]

Programmatic: Empty Buzzword or Marketing Revolution?

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creative brief tips big idea — If the content brief is a map, it needs to be good enough for your agency to get you to […]

7 Tips for a Better Creative Brief

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