There were a number of big winners at the 2016 Digiday Awards, and we are highlighting 7 of the standout agencies from the event. In every category, there were impressive and innovative campaigns and designs — like R/GA’s and Samsung’s ANTIdiaRy campaign, which stole the show by winning multiple awards.
The Digiday awards is another incredible opportunity for
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7 Agencies Who Won Big At The Digiday Awards
R/GA – Best Creative & Best in Show
R/GA has a long track record of success, so it was no surprise to see their campaign with Samsung and Rihanna find tremendous success that culminated with the agency winning both the “Best Creative” and “Best in Show” awards at the Digiday awards.
The goal of the campaign was to showcase a different perspective for fans of Rihanna and to build hype for her latest album. R/GA and Samsung’s campaign worked, as the album went platinum in the shortest amount of time in history.
Are you in? #ANTIdiaRyhttps://t.co/OGdovYaOIT
— Samsung Mobile US (@SamsungMobileUS) November 23, 2015
Huge – Most Innovative Agency
Huge Inc. took home the “Most Innovative Agency” award, and when you look at their work, you can understand why the judges tapped Huge with this honor. Huge has always focused on creating an innovative experience for its clients’ users.
For example, in 2015, Huge worked with MoneySuperMarket to create a more innovative experience to users. Huge’s content strategy for MoneySuperMarket worked as nine out of ten users found the site easier to use.
TVGla – Best Use of Mobile
TVGla took home the “Best Use of Mobile” award for their Petmoji mobile app. The app was created by TVGla on behalf of Universal Pictures and the animated film “The Secret Life of Pets”.
The app gave users who downloaded the app the option to use any character from the film as an emoji. In just the first 10 days, the app was downloaded over 400,000 times, so it’s no surprise to see TVGla take home first prize in this category.
PMG -Best Use of Social
PMG is straight out of Fort Worth, Texas and their campaign for Beats by Dre, called “Straight Outta Somewhere”, took home the “Best Use of Social” award.
PMG partnered with R/GA and created the #StraightOutta campaign and app that became the top-trending topic for 7 days. The campaign was huge, as it became the no. 1 search topic on Google and Bing at one point.
UM London – Best Direct Response Campaign
UM London took home the “Best Direct Response Campaign” award for their work with The Economist. The London advertising agency was tasked with getting more people to notice their content.
Their campaign added 64,000 paid subscriptions and uncovered over five million previously unnoticed users for The Economist.
Deep Focus – Best Product Launch
Ruffles launched a limited-time product and entrusted Deep Focus to help with the product launch. The Result? Deep Focus walked away with the “Best Product Launch” award.
Deep Focus was chosen by Ruffles because of their focus in digital and social media strategies. The launch was a huge success with the their advertising video getting over 9 million views.
Moxie – Best Social Good Campaign
Moxie and the Georgia Center for Children Advocacy partnered together to raise awareness for a very important social cause. Moxie’s #WeStandTogether campaign was a huge success, and the agency took home the “Best Social Good Campaign” award.
Find your agency partner on Agency Spotter
Even though there were a number of agencies spotlighted at the Digiday Awards 2016 event, there are hundreds more who don’t submit to awards. You can find those agencies on Agency Spotter. The platform makes it easy for you to find the agency you’re looking for, add them to your watchlist, write a review, and maybe even let us know of an agency we’re missing.
Whether you’re in digital strategy or web design
We hope highlighting some of these agencies who win big at the Digiday awards is helpful food for thought. Whether your focusing on CRM and email marketing, advertising and video, or branding and design, there are a lot of learnings that can be applied and high pressure teamwork that may benefit your brand.
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In his free time, Chase loves to explore new places, play basketball, attend sporting events, and read.
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